Jennifer Aaker on Rethinking Time and the Power of Multipliers

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In this video Stanford psychologist Jennifer Aaker talks about using multipliers to achieve multiple goals.  Multipliers is a single activity that can meet multiple goals in different facets of our lives.  For instance, if our goals are to stay in shape and to connect with family, a great multiplier would be going on a run with your loved ones.  The activity of running would satisfy both goals of staying in shape and spending time with loved ones.  She differentiates the idea of multipliers from multitasking; when you are multitasking, you are doing multiple activities at the same time, and not fully present in any of them.  However, when you are using a multiplier activity, you are being fully present in one activity.  Check out the video, it’s worth a watch.