Ted Talk: Famed Psychologist Barry Schwartz on the Paradox of Choice

[wp_ad_camp_4] This Ted Talk is almost 10 years old, but I feel like the wisdom behind it is more apt now than ever.  Most of us like to think of choice as an exponentially good thing—the more choices we have, the happier and more better off we are.  The freedom to choose is a central canon in Western society and has deep roots in Western philosophy.  But as Barry Schwartz so poignantly points out, having too many choices is actually actually not a good thing—and that freedom to choose no longer feels as liberating once we have too many choices.

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